Selected Works

Challenging and inspired creative strategy, branding, and direction. Leading-edge data science techniques, AI strategy, & automation.

My Purpose:

Sheldon Smith, also known as “RONIN”, has helped businesses actualize growth through purpose-minded design, strategic leadership, and innovative creative direction. He works across several disciplines including creative strategy, brand identity, AI strategy, AI governance, AI automation, data science, marketing, photography, user interface / user experience design, motion graphics, & project management.

On his off-time, he is an Indie Game Designer & Developer using the Unity Game Engine to bring his first IP to market.

Operating as Senior Director of Creative Strategy & Digital Communications for New York University’s School of Engineering (NYU Tandon)

2012 - Present: