Selected Works
Challenging and inspired multidisciplinary design & direction that rationally and empathetically targets the intersection between equity & well-being.
My Purpose:
Sheldon Smith, also known as “RONIN”, has helped businesses actualize growth through purpose-minded design, strategic leadership, and inclusion focused creative direction. He works across the disciplines of creative direction, photography, print design & layout, print & digital advertising, graphic design & illustration, brand identity and development, user interface / user experience design, motion graphics, governance of communication standards, and project management.
Additionally, he is also an Indie Game Designer & Developer using the Unity Game Engine to bring his first IP to market.
Operating as Senior Director of Creative Strategy & Digital Communications for New York University’s School of Engineering (NYU Tandon)
2012 - Present: